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Partnerships
Zitcha partners with Venvee to enhance retail advertising using spatial AI
Marketing Automation
May 13, 2024
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May 13, 2024

Zitcha partners with Venvee to enhance retail advertising using spatial AI

Partnerships

  • Zitcha, an Australian AdTech startup that provides a retail media platform for retailers, and Venvee, a US-based company that uses spatial AI for retail media networks, have partnered to improve the precision and measurability of advertising campaigns.

  • By integrating Venvee's technology into Zitcha's platform, the companies will provide advertising analytics based on in-store behavior, helping businesses better understand the impact of their advertising. The 3D "digital twin" model of the store created by Venvee's advanced AI will track shoppers' entire journey and their interactions with products and ads, providing a valuable tool for optimizing marketing campaigns.

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