All Updates

All Updates

icon
Filter
Product updates
TripleLift introduces Adaptive Commerce Solutions for retail and commerce buyers
Marketing Automation
May 15, 2024
This week:
Management news
6K Additive awarded project to develop C-103 powder for additive manufacturing
Additive Manufacturing
Sep 27, 2024
Partnerships
WAAM3D partners with Innovative Space Carrier, Cranfield University, and Aichi Sangyo for space transport development
Additive Manufacturing
Sep 19, 2024
Product updates
Microsoft launches Face Check with Microsoft Entra Verified ID
Facial Recognition
Sep 11, 2024
Funding
3DEO raises USD 3.5 million in strategic investment from Mizuho Bank
Additive Manufacturing
Yesterday
Product updates
HyperWrite launches open-source AI model Reflection 70 billion
Generative AI Applications
Sep 5, 2024
Product updates
Google begins US rollout of AI-powered Ask Photos feature
Generative AI Applications
Sep 5, 2024
Funding
Management news
HDAX Therapeutics raises USD 3.2 million in seed funding to progress pipeline and advance preclinical candidates into trials
Precision Medicine
Sep 5, 2024
Partnerships
Sequentify partners with Dexter to expand genomic diagnostics in Romania
Precision Medicine
Sep 5, 2024
Partnerships
Elevate partners with Cultivatd for European expansion
Vertical Farming
Sep 5, 2024
Product updates
Moolec confirms harvest of its genetically engineered plant-grown products
Crop Biotech
Sep 5, 2024
Marketing Automation

Marketing Automation

May 15, 2024

TripleLift introduces Adaptive Commerce Solutions for retail and commerce buyers

Product updates

  • TripleLift, a sell-side ad platform (SSP), unveiled its latest product suite, "Adaptive Commerce Solutions," designed specifically for retail and commerce advertisers. It became the first supply-side platform to support the "Amazon Ads Native Responsive eCommerce" format on its platform.

  • A key feature of the Adaptive Commerce Solutions suite is the integration of the Amazon Ads Native Responsive eCommerce format. This allows advertisers to dynamically generate ads using real-time data from their Amazon product pages. Details such as price, star ratings, and Prime logos can now be included in ads that scale across TripleLift's native offering. Another key feature is support for various categories of advertisers, such as consumer packaged goods, grocery, hardlines, softlines, and entertainment, who can now utilize the Amazon Single Identification Number for their campaigns.

  • Analyst Quicktake : TripleLift's launch of Adaptive Commerce Solutions marks a significant advancement in its product strategy and positions the company as a pioneering force in retail media. By integrating with Amazon DSP and providing access to new native inventory, TripleLift not only enhances the cross-site experience for advertisers, but also solidifies its position as a leader in native advertising technology.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.