Acquia, a digital experience platform (DXP) powered by Drupal, announced the launch of its enhanced digital experience platform, Acquia Digital Experience Optimization (DXO), which optimizes digital marketing spend by improving the performance of digital experiences.

The new platform, Acquia DXO, includes three key products: Acquia SEO, a module that uses SEO best practices to improve a company's online visibility; Acquia Convert, a tool that optimizes personalized customer experiences; and Monsido, an acquisition that improves website management and accessibility. These components can be used individually or in combination and integrated with other Acquia offerings and third-party platforms.

Analyst Quicktake : The launch of Acquia's DXO solution represents a major shift in the company's overall strategy. It positions Acquia as the first DXP provider to offer an integrated suite that maximizes content relevance, search performance, and conversions. This comprehensive approach enables digital marketing teams to streamline their processes and improve their digital presence, directly impacting customer engagement and satisfaction.