Magic Leap announced a strategic technology partnership with Google to launch new AR solutions and experiences.
While specific details of the partnership remain sparse, the press release iterates on Magic Leap's recognized expertise in optics and large-scale manufacturing capacity. The partnership, however, is rumored to soon pave the way for the creation of affordable AR glasses.
Analyst QuickTake: Magic Leap’s expertise lies in creating enterprise-focused AR headsets; this partnership potentially signals a reemergence of the company in the consumer XR space. The news of creating a new AR product also follows the company’s flagship Magic Leap 2 headset becoming outdated (launched in September 2022).
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