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Walmart launches Walmart Realm shopping metaverse
Metaverse Experience Platforms
May 24, 2024
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Metaverse Experience Platforms

Metaverse Experience Platforms

May 24, 2024

Walmart launches Walmart Realm shopping metaverse

Product updates

  • Walmart announced the launch of Walmart Realm, a metaverse focused on shopping experiences.

  • Walmart Realm offers three shopping "realms," leveraging technology from Emperia for its creation. Each realm is curated by a social media influencer and represents specific trends: "So Jelly," which is underwater-themed; "Y’allternative," focusing on vintage Americana; and "Go Chromatic," which emphasizes beauty and fashion. 

  • The metaverse also includes gamification elements so users can interact with products and access giveaways.

  • Analyst QuickTake: The launch of Walmart’s standalone metaverse experience follows the company launching a virtual world on Roblox ( Discovered , September 2023). Further, in April 2024 , the company expanded the functionality of its Discovered virtual world to allow consumers to order physical products for delivery.

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