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Betweened launches creator support initiative on social media platform for kids
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May 31, 2024
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Creator Economy

Creator Economy

May 31, 2024

Betweened launches creator support initiative on social media platform for kids

Product updates

  • Betweened, a kid-friendly social media platform founded by former Netflix employee Carla Engelbrecht, has announced a new initiative to support content creators in the kids and family genre.

  • The platform will include a variety of opportunities such as workshops, networking, and guidance on how to expand audience and monetize content. The content creator program will initially support up to 25 creators, each receiving ~USD 250. However, Betweened aims to expand both the number of participants and the grant amount in the future. The platform is also looking to attract 10 paid sponsors by the end of the year.

  • The company reported that the platform is in a rapid growth phase with a monthly growth rate of 24.5%, and expects to reach 10,000 users by next year.

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