Amcor has extended its innovation centers by opening the Amcor Innovation Center Europe in Ghent, Belgium. This initiative aims to enhance the ongoing efforts to develop sustainable and customer-oriented packaging designs.

The Amcor Innovation Center Europe is established with a multi-dimensional focus on enhancing packaging solutions. It houses a Material Science Center, E-Commerce Lab, Customer Engagement Center, and soon, a Packaging and Recycling Test Center. The center explores advanced material options for reducing carbon footprint while maintaining acceptable performance metrics.

Analyst QuickTake : Amcor is recognized for its ongoing development of innovative packaging solutions. In April 2024 , the company introduced a new dual-function frozen yogurt pouch, which offers hybrid usage options based on consumer preferences.