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Meta faces GDPR complaints over AI data use
Foundation Models
Jun 6, 2024
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Foundation Models

Jun 6, 2024

Meta faces GDPR complaints over AI data use

Regulation/policy

  • Meta has faced complaints from Austrian privacy group NOYB for allegedly bypassing GDPR regulations by using personal data for AI model training without proper user consent, leading to significant legal challenges and potential fines.

  • It lodged complaints in 11 European countries after Meta updated its privacy policy, asking to collect public and non-public user data (excluding chats) to use it for current and future AI work.

  • The European Data Protection Board (EDPB) has mandated that Meta obtain explicit "opt-in" consent from users for personalized advertising, rejecting Meta's previous approach of embedding consent in terms and conditions.

  • These regulatory actions could significantly impact Meta's business model in the EU by limiting its ability to use personal data for targeted advertising, potentially reducing its profits​.

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