Aviagen, a leading poultry science company, announced that Rustic Gold, its new bird breed, has been accredited under the Royal Society for the Prevention of Cruelty to Animals (RSPCA) Assured animal welfare scheme. The breed exhibits slower growth and a mixture of brown and white plumage.
Rustic Gold, part of Aviagen's Rowan Range, offers enhanced welfare, performance, and feed efficiency. Following an independent organization's rigorous assessment of its welfare outcomes, it achieved the RSPCA standard. Moreover, this qualifies Rustic Gold for the European Chicken Commitment (ECC) alongside Aviagen’s Ranger Gold and Ranger Classic breeds.
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