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M&A
Seedtag acquires Beachfront to expand contextual advertising solutions across CTV and streaming
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Jun 3, 2024
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Marketing Automation

Marketing Automation

Jun 3, 2024

Seedtag acquires Beachfront to expand contextual advertising solutions across CTV and streaming

M&A

  • Seedtag, a contextual advertising intelligence platform, has acquired Beachfront, a sell-side ad platform focused on CTV and streaming, for an undisclosed amount.

  • Seedtag plans to integrate Beachfront's advanced technology, premium inventory, and CTV advertising expertise into its contextual advertising solutions to enhance privacy-first advertising across multiple channels. The acquisition is designed to optimize delivery routes, ensure direct access to premium CTV inventory, and improve targeting, creative, and campaign performance.

  • Beachfront is a leading sell-side advertising platform built for convergent TV and streaming. It works with major CTV media sellers such as AMC, A+E, Fubo, and Paramount to monetize inventory and serve ads across multiple TV and video screens. 

  • Analyst QuickTake : The acquisition of Beachfront firmly positions Seedtag in the growing CTV and streaming markets. By integrating Beachfront's advanced CTV technology and premium inventory, Seedtag is poised to deliver more effective, privacy-first advertising solutions across multiple channels. The move builds on Seedtag's strategic growth trajectory following its previous acquisitions of AI/ML startups, including AtomikAd, which brought advanced AI technology to digital advertising; Recognified, a leader in computer vision-based contextual advertising solutions; and KMTX, known for its AI model building specialized in performance marketing.

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