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Apple announces integrating ChatGPT into Siri and other apps at WWDC 2024

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Jun 10, 2024

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Jun 10, 2024

Apple announces integrating ChatGPT into Siri and other apps at WWDC 2024

Partnerships

Apple has partnered with OpenAI to integrate ChatGPT into its apps, including Siri.
This partnership will allow Apple to embed ChatGPT's GenAI capabilities into its iPhone, iPad, and Mac operating systems, enhancing various applications. The integration aims to make Siri more useful by providing customization and more intelligent responses.
The new developments are expected to roll out with iOS 18 and other software updates later this year.
Analyst QuickTake: By leveraging OpenAI's GenAI capabilities, Apple aims to enhance user experiences with more intelligent, customized responses. The integration aligns with Apple's broader strategy to embed advanced AI features across its ecosystem. This development places Apple in competition with other tech giants in the AI space, particularly Google, which Apple may partner with in the future for further advancements. Meanwhile, after this announcement, Elon Musk has reportedly threatened to ban iPhones from his companies, citing privacy concerns.

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