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Affirm collaborates with Apple to expand product reach
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Jun 11, 2024
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Jun 11, 2024

Affirm collaborates with Apple to expand product reach

Partnerships

  • Affirm, a BNPL platform, has partnered with Apple to offer Apple Pay users flexible payment options through Affirm at checkout with the release of Apple's latest operating systems, iOS 18, macOS Sequoia, and others, this fall.

  • Affirm can leverage Apple Pay’s customer base through this collaboration to increase its BNPL product reach. 

  • Analyst QuickTake: Over a year ago, Apple launched Apple Pay Later to transact between USD 50 to USD 1,000 in purchase value and pay over four equal payments without interest or late fees. Despite Apple’s standalone BNPL offering, the company seeks partnerships with leading BNPL providers, such as Affirm, to benefit from its underwriting technology and innovative offerings like Pay in 2 and Pay in 30 options , which Affirm launched last week to enhance payment flexibility for its users.

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