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Magnite joins Amazon Ads' certified supply exchange program for inventory efficiency
Marketing Automation
Jun 13, 2024
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Marketing Automation

Marketing Automation

Jun 13, 2024

Magnite joins Amazon Ads' certified supply exchange program for inventory efficiency

Product updates

  • Magnite, a supply-side platform (SSP), has started collaborating with Amazon Ads through the Certified Supply Exchange Program to deliver advanced ad deals, which enhance buyers' results and unveil new chances for sellers.

  • The new collaboration will provide streamlined buying channels, more transparency for buyers, and a direct line to programmatic inventory on Amazon’s DSP. Another notable feature of the Certified Supply Exchange program is the increased transparency and harmonization, expanded demand and supply activation, and more Quota Policy Server (QPS) and Application Programming Interface (APIs) for deal setups. It also enables the activation of deal packages like Amazon Shopper Insights.

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