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LoopMe launches Audience and Measurement platform for brand advertising
Marketing Automation
Jun 18, 2024
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Marketing Automation

Marketing Automation

Jun 18, 2024

LoopMe launches Audience and Measurement platform for brand advertising

Product updates

  • LoopMe, an AdTech and analytics platform focused on mobile advertising, has launched its new Audience and Measurement Platform (AMP). This platform combines LoopMe's PurchaseLoop Audiences solution with its measurement tools.

  • Key features of AMP include the ability to run standalone measurement campaigns, create new custom audiences from custom survey questions, and leverage data from LoopMe's DMP to build and export audiences to preferred DSPs. In addition, AMP provides targeted segments that can be activated across any platform, real-time data access for results optimization, and tracking tools to monitor brand lift conversions for any campaign size.

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