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Partnerships
Geographic expansion
GumGum and ShowHeroes announce global video advertising partnership with focus on US market
Marketing Automation
Jun 17, 2024
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Marketing Automation

Marketing Automation

Jun 17, 2024

GumGum and ShowHeroes announce global video advertising partnership with focus on US market

Partnerships
Geographic expansion

  • GumGum, an AdTech company specializing in providing a contextual analytics intelligence platform, and ShowHeroes, a leader in online video advertising, have announced a global partnership focused on the US market.

  • Through this partnership, GumGum's advertisers will gain access to ShowHeroes' global premium video inventory, which reaches 2+ billion users per month. In addition to expanding GumGum's footprint, the collaboration also leverages GumGum's advanced contextual intelligence platform, Verity, for optimal contextual ad placements. The partnership also aims to provide additional video reach and enhanced targeting capabilities.

  • Analyst QuickTake : GumGum's partnership with ShowHeroes aligns with its overall strategy by significantly expanding its reach and targeting capabilities in the US market through access to ShowHeroes' premium video inventory. The partnership will enable GumGum to deliver robust insights and better targeting to its clients, reinforcing its position as a leader in the contextual advertising space.

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