All Updates

All Updates

icon
Filter
Geographic expansion
Partnerships
GumGum and ShowHeroes announce global video advertising partnership with focus on US market
Marketing Automation
Jun 17, 2024
This week:
Partnerships
Anthropic partners with Amazon Bedrock to fine-tune Claude 3 Haiku model
Foundation Models
Yesterday
Funding
Lemon.markets raises EUR 12 million in funding to support growth
FinTech Infrastructure
Yesterday
M&A
Kipu Quantum acquires PlanQK platform to enhance accessibility to quantum computing solutions
Quantum Computing
Yesterday
Partnerships
Quantinuum and STFC Hartree Centre partner to enhance quantum computing accessibility in UK
Quantum Computing
Yesterday
M&A
Ipsen licenses Foreseen's antibody-drug conjugate 'FS001' for first-in-class cancer treatment development
Precision Medicine
Yesterday
M&A
Ipsen licenses Foreseen's antibody-drug conjugate 'FS001' for first-in-class cancer treatment development
AI Drug Discovery
Yesterday
Partnerships
Beacon Therapeutics collaborates with Abeona Therapeutics for ophthalmic gene therapy development
Cell & Gene Therapy
Yesterday
Funding
Pan Cancer T raises EUR 4.25 million in seed extension funding for preclinical studies of PCT1:CO-STIM TCR T-cell therapy
Cell & Gene Therapy
Yesterday
Partnerships
Accelerated Biosciences and Pluristyx partner to create clinical-grade induced pluripotent stem cell lines
Cell & Gene Therapy
Yesterday
M&A
SoftBank acquires UK AI chipmaker Graphcore to improve AI capabilities
Edge Computing
Yesterday
Marketing Automation

Marketing Automation

Jun 17, 2024

GumGum and ShowHeroes announce global video advertising partnership with focus on US market

Geographic expansion
Partnerships

  • GumGum, an AdTech company specializing in providing a contextual analytics intelligence platform, and ShowHeroes, a leader in online video advertising, have announced a global partnership focused on the US market.

  • Through this partnership, GumGum's advertisers will gain access to ShowHeroes' global premium video inventory, which reaches 2+ billion users per month. In addition to expanding GumGum's footprint, the collaboration also leverages GumGum's advanced contextual intelligence platform, Verity, for optimal contextual ad placements. The partnership also aims to provide additional video reach and enhanced targeting capabilities.

  • Analyst QuickTake : GumGum's partnership with ShowHeroes aligns with its overall strategy by significantly expanding its reach and targeting capabilities in the US market through access to ShowHeroes' premium video inventory. The partnership will enable GumGum to deliver robust insights and better targeting to its clients, reinforcing its position as a leader in the contextual advertising space.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.