Post-purchase package tracking and protection solution Route raised USD 40 million in a Series C funding round led by Hanaco VC, with participation from JAWS Ventures, Madrona Ventures, and Granger. The funding values Route at USD 1.4 billion.
The funds will be used to expand Route's solutions, which help brands boost customer lifetime value and satisfaction while pursuing profitability.
Route specializes in shipment tracking services. The company's key offerings include real-time tracking updates, order issue resolution, and a universal order history feature that stores and organizes purchase details from various retailers. In 2023, Route surpassed USD 100 million in revenue and USD 15 billion in protected merchandise, solidifying its position in the ecommerce tech stack.
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