McDonald's Singapore launched its “My Happy Place” metaverse with Bandwagon Labs. The virtual world can be accessed through the official McDonald's app, which offers exclusive perks for Grimace NFT owners.
“My Happy Place” involves various activities and features such as the Build-A-Burger game, a future restaurant design simulator, daily competitions with real-life rewards, and avatar customization features. Additionally, users who possess Grimace NFTs are granted VIP access, including exclusive game items, an exploration pass for a secret island, and the privilege to display Grimace portraits in their virtual restaurants.
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