All Updates

All Updates

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Product updates
Direct Line insurance to launch on price comparison websites
InsurTech: Personal Lines
Jul 10, 2024
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InsurTech: Personal Lines

InsurTech: Personal Lines

Jul 10, 2024

Direct Line insurance to launch on price comparison websites

Product updates

  • Direct Line plans to introduce a new range of motor insurance products on price comparison websites for the first time. These products will be tailored specifically for these websites, offering different coverage levels and features compared to Direct Line's direct offerings.

  • The goal of these new products is to enhance the visibility of Direct Line's insurance options and make it easier for customers to purchase insurance. The company notes that 90% of consumers use price comparison websites when selecting their insurance.

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