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Partnerships
January AI and Mars partner to leverage AI for product and consumer insights
Preventive Healthcare
Jul 16, 2024
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Preventive Healthcare

Preventive Healthcare

Jul 16, 2024

January AI and Mars partner to leverage AI for product and consumer insights

Partnerships

  • January AI, an AI-based chronic care platform provider, partnered with Mars, a food and pet care company, to leverage January AI's AI tools to generate new insights and advance Mars' research and development efforts.

  • The partnership combines January AI's digital twin technology with Mars' R&D capabilities to predict consumer responses to different foods and formulations across various sub-populations. This AI-enabled approach aims to provide insights for product innovation, evaluating emerging trends and consumption behaviors related to food and health.

  • Analyst QuickTake: In October 2023 , January AI made its digital twin technology available to leading food companies to foster product development. The company had previously worked with Nestlé to optimize new food products for better metabolic responses in different populations using this technology.

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