Census, a data integration and analytics company specializing in reverse ETL technology, has acquired Fulcrum, an AI-driven automation platform for enhancing document processing and integration, for an undisclosed amount.
The acquisition will enable Census to offer a more unified and powerful solution, integrating Fulcrum's technology into its platform to improve areas such as no-code tooling, powerful modeling capabilities, trust and governance features, and AI-first personalization for marketing teams.
Formed in November 2022, Fulcrum is an AI-driven data modeling and customer segmentation platform tailored for SaaS revenue teams. It can generate omnichannel personalized campaigns using data models such as customer health scores and implement targeted, data-informed growth strategies that increase product usage and revenue.
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