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M&A
Census acquires Fulcrum to integrate AI for product enhancement for undisclosed sum
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Jul 17, 2024
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Data Infrastructure & Analytics

Data Infrastructure & Analytics

Jul 17, 2024

Census acquires Fulcrum to integrate AI for product enhancement for undisclosed sum

M&A

  • Census, a data integration and analytics company specializing in reverse ETL technology, has acquired Fulcrum, an AI-driven automation platform for enhancing document processing and integration, for an undisclosed amount.

  • The acquisition will enable Census to offer a more unified and powerful solution, integrating Fulcrum's technology into its platform to improve areas such as no-code tooling, powerful modeling capabilities, trust and governance features, and AI-first personalization for marketing teams.

  • Formed in November 2022, Fulcrum is an AI-driven data modeling and customer segmentation platform tailored for SaaS revenue teams. It can generate omnichannel personalized campaigns using data models such as customer health scores and implement targeted, data-informed growth strategies that increase product usage and revenue.

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