EarnUp, a lending infrastructure and financial wellness solution provider, has launched AI Advisor, an AI-powered financial guidance tool that analyzes users' banking and credit data in real time to provide personalized financial insights and guidance.

AI Advisor provides financial discussions, communication support for younger users, personalized and autonomous financial guidance based on changing financial data, automated inquiries and tasks, and educational resources to improve financial literacy.

It also helps financial institutions by guiding retaining borrowers, cross-selling loans and other products, capturing deposits, and closing more loans. EarnUp also states that the tool can assist users in becoming mortgage or loan-ready, improving their overall financial health, and saving for financial goals.

Analyst QuickTake: Today’s launch of AI Advisor comes alongside the launch of Birdie , a personalized financial companion tool from Slovenia-based white-label financial wellness solutions provider Pocketnest . Birdie leverages GenAI to provide instant personalized financial advice, guidance, and educational content.