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Warner Bros. partners with Roblox to allow users to purchase real-life movie tickets in-game
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Aug 5, 2024
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QMill raises EUR 4 million in seed funding to provide quantum computing industrial applications
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Fivetran launches Hybrid Deployment for data pipeline management
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Metaverse Experience Platforms

Metaverse Experience Platforms

Aug 5, 2024

Warner Bros. partners with Roblox to allow users to purchase real-life movie tickets in-game

Product updates
Partnerships

  • Warner Bros. Motion Picture Group partnered with Roblox and Fandango to create an immersive Beetlejuice experience on Roblox.

  • The partnership introduces [Beetlejuice] Escape the Afterlife, a virtual experience on Roblox that brings the movie to life and includes Roblox's first-ever virtual Fandango box office. This allows eligible users to purchase real-world movie tickets directly within the Roblox platform, bridging the gap between virtual engagement and real-world movie attendance.

  • Analyst QuickTake: The activation is the first of its kind, allowing US users over 13 to purchase movie tickets for the upcoming Beetlejuice movie. While Roblox and other metaverses have traditionally been used for marketing initiatives, the activation takes this further by improving customer conversion.

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