Tripadvisor partnered with Hopper's B2B division HTS to launch an in-app hotel booking feature on the Tripadvisor app, accessible exclusively to logged-in members.
HTS will power both hotel bookings and provide a source of hotel inventory in the Tripadvisor app, complementing existing features like booking experiences and exploring restaurants. Additionally, it pairs Tripadvisor’s differentiated guidance content with HTS’ distribution technology and supply.
Analyst QuickTake: The partnership builds on Tripadvisor’s focus on free memberships, having decided to shut down its Tripadvisor Plus paid membership plan in March 2024 , which underwent several business model shifts. At the time, the program aimed to provide travelers with discounts and benefits and facilitate supplier bookings.
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