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Partnerships
Product updates
Tripadvisor partners with Hopper to introduce in-app hotel booking feature
Travel Tech
Aug 7, 2024
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Aug 7, 2024

Tripadvisor partners with Hopper to introduce in-app hotel booking feature

Partnerships
Product updates

  • Tripadvisor partnered with Hopper's B2B division HTS to launch an in-app hotel booking feature on the Tripadvisor app, accessible exclusively to logged-in members.

  • HTS will power both hotel bookings and provide a source of hotel inventory in the Tripadvisor app, complementing existing features like booking experiences and exploring restaurants. Additionally, it pairs Tripadvisor’s differentiated guidance content with HTS’ distribution technology and supply.

  • Analyst QuickTake: The partnership builds on Tripadvisor’s focus on free memberships, having decided to shut down its Tripadvisor Plus paid membership plan in March 2024 , which underwent several business model shifts. At the time, the program aimed to provide travelers with discounts and benefits and facilitate supplier bookings.

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