Canva has introduced a new brand system to help organizations improve their visual communication as they scale their operations globally.

Canva claims this brand refresh will help organizations scale their brands consistently across teams and countries. The company used its own design tools to implement the refresh, demonstrating how organizations can scale a global brand using Canva's platform. This includes key features such as a flexible content platform, integration with products, human-centric design, enhanced brand voice, prioritizing work in progress, AI-powered tools trained to write, and a brand kit that streamlines all designs.

Analyst QuickTake: Canva has been actively enhancing its visual design tools. In July 2024 , it acquired Leonardo.ai to advance its AI-driven content capabilities. Earlier, in March 2023 , the platform introduced new features, including translation tools, video editing options, and a significant expansion of available fonts, reflecting its efforts to develop a more comprehensive design environment.