Myavana, a developer of personalized hair product recommendation solutions for textured hair types, has secured USD 5.9 million in seed funding led by Ulta Beauty's Digital Innovation Fund. The round brings the company's total funding to USD 6.2 million.
The funding will be used to advance Myavana's HairAI technology, which uses microscopic hair analysis and advanced algorithms to provide personalized product recommendations based on hair texture, type, and condition.
Myavana's proprietary technology has analyzed over two billion hair strands, reportedly creating the world's largest database of textured hair care data. Companies in the beauty industry utilize the company’s solutions to support R&D initiatives for product and ingredient manufacturing, in-salon hair and scalp analysis to support personalized hair care, and to provide web-based personalized hair product recommendations.
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