Userled, a UK-based marketing campaign automation provider, raised GBP 4 million (USD 5.1 million) in a pre-seed funding round led by venture capital fund Localglobe, with participation from Dig Ventures and several angel investors.
The company plans to use the investment to expand its team and develop its AI-based technology.
Userled specializes in crafting automated, highly personalized marketing campaigns for B2B companies. The platform operates independently of third-party cookies, instead leveraging proprietary Cookieless Fingerprinting and Identity Layer technology for customer insights. Its customers include Wayflyer, Deel, Onfido, and Encord.
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