Lurpak, a premium Danish butter brand owned by Arla Foods, has introduced a plant-based version of its spreadable butter. The new product, called Lurpak Plant Based, is set to launch in UK stores on August 21 and in Danish stores on August 26.
Lurpak Plant Based is designed to provide the same quality and functionality as dairy-based Lurpak Spreadable. It is suitable for spreading, cooking, and baking and features a simple ingredients list. The product aims to offer consumers a plant-based alternative while maintaining the brand's reputation for quality.
Arla Foods states that the launch of Lurpak Plant Based will help strengthen its brands in key markets and add value for both retailers and consumers. The company also notes that this product innovation is part of its growth strategy, responding to the increasing consumer demand for dairy alternatives.
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