The Lenzing Group, an Austria-based supplier of specialty fibers, has unveiled a refreshed branding theme for its TENCEL textile brand. The new theme, Nature. Future. Us., aims to embrace innovation and collaboration in the textile industry.
The company states the brand identity focuses on delivering eco-conscious and resource-efficient fiber solutions. Lenzing claims the rebranding will enable TENCEL to navigate the evolving landscape of the textile industry, foster collaboration, and enhance transparency.
TENCEL fibers are sourced from sustainably managed forests and produced using resource-efficient methods. The brand also experiments with waste materials like orange peel and cotton waste for limited edition fibers. The company also reports that it uses fiber identification technology to enable traceability across all stages of textile production.
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