Lego, the Danish toymaker known for its plastic bricks, has announced plans to replace fossil fuels used in making its signature bricks with renewable and recycled plastic. The company aims to make this transition by 2030, despite the higher cost of the sustainable materials.
Lego reports that it has tested over 600 different materials to develop a new material that would completely replace its oil-based brick. The company is now focusing on gradually reducing the oil content in its bricks by paying up to 70% more for certified renewable resin. Lego's suppliers are using bio-waste such as cooking oil or food industry waste fat, as well as recycled materials, to replace virgin fossil fuels in plastic production.
The company claims this move will significantly increase the cost of producing Lego bricks, but it plans to absorb the additional expense without raising prices for consumers. Lego aims to ensure that more than half of the resin it needs in 2026 is certified according to the mass balance method, an auditable way to trace sustainable materials through the supply chain.
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