Roblox has announced plans to allow creators to sell Avatar bundles on its Marketplace and within experiences. The new feature is expected to be available in the coming months, offering creators a new way to monetize their content.

Avatar bundles will allow users to purchase complete character looks at once, instead of individual accessories. Roblox has already implemented a new search function for Avatar bundles, which has shown positive results in user shopping behavior.

The company has observed significant growth in creator earnings, with a 61% YoY increase in total monthly creator earnings and an 85% YoY increase in creators earning 50,000 Robux per month as of June.

Analyst QuickTake : Roblox has been focused on improving monetization capabilities for creators on its platform. For example, in April 2024 , the company allowed any Roblox Premium member who completed ID verification to upload, publish, and sell 3D content. Before this, the company announced the release of two AI-driven tools, "Avatar Auto Setup" and "Texture Generator," to reduce the time required to build avatars and 3D models.