GrubMarket, a B2B produce and grocery logistics startup has acquired Good Eggs, an online grocery and meal kit delivery service, for an undisclosed amount.
GrubMarket plans to run Good Eggs under new leadership, with Keith Brewer from GrubMarket-owned Daylight Foods taking the helm. This acquisition could potentially allow GrubMarket to revisit the B2C market while leveraging its established B2B infrastructure and profitability.
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