Persado, a company specializing in AI-driven marketing content generation, has launched new "segments" capabilities in its Motivation AI platform. These segments are designed to help financial services and retail marketers engage Gen Z audiences more effectively.

The new segment features allow brands to tailor content for specific customer groups by defining user attributes or using pre-built segments. The platform leverages 12 years of historical campaign data and continuous model training to generate authentic and engaging copy. It offers industry-specific pre-built segments for banks, retail, and travel brands, including categories like Deal Seekers, Engaged Customers, and Cross-Sell Prospects.

Persado claims that these new segments will enable brands to pinpoint the most authentic language to engage key audiences, particularly Gen Z, which has increasing economic influence. The company also states that its AI-generated content outperforms human-authored message variants, providing brands greater productivity and a new lever for growth.