Adobe has introduced new GenAI features in Adobe Experience Cloud, under its Adobe Content Analytics and real-time experimentation tools. These tools help brands personalize, test, and measure AI-generated content across various channels.
The new features include Adobe Content Analytics in Customer Journey Analytics (CJA), which provides insights into content across web and mobile platforms, linking specific features with customer actions. The AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO) helps create tailored marketing materials for different channels. Adobe Experience Manager (AEM) Edge Delivery Services allows real-time use of AI-generated content, automatically showing customers the best-performing options.
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