TrusTrace, Xoriant, and Carbon Trail have collaborated to launch a solution for product marketing accountability in fashion and retail.
The partnership combines TrusTrace's supply chain traceability data, Xoriant's data architecture, and Carbon Trail's environmental impact data. This solution aims to help brands implement more transparent product marketing, comply with regulations like the Green Claims Code, and provide accurate environmental impact information for Digital Product Passports.
The collaboration addresses the growing need for brands to measure and communicate product-level environmental impact across multiple indicators, supporting compliance with emerging regulations and meeting consumer expectations for sustainability information.
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