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Product updates
Impossible Foods launches three new plant-based products for retail
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Oct 8, 2024
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Plant-based Meat

Plant-based Meat

Oct 8, 2024

Impossible Foods launches three new plant-based products for retail

Product updates

  • Impossible Foods, a plant-based meat company, has introduced three new retail products: Impossible Disney The Lion King Chicken Nuggets, Impossible Meal Makers, and Impossible Corn Dogs. These products are expected to be available in grocery stores nationwide in the coming weeks.

  • The Impossible Disney The Lion King Chicken Nuggets, shaped like movie characters, provide 10g of protein per serving. Impossible Meal Makers, available in Taco and Italian-style flavors, offer 19g of protein, and Impossible Corn Dogs feature a plant-based hot dog with a cornmeal coating.

  • Impossible Foods claims these products are healthier, cholesterol-free alternatives; the Lion King Nuggets have 60% less saturated fat than traditional nuggets, Meal Makers have 33% less than traditional ground beef, and the Corn Dogs have 40% less total fat and saturated fat than animal-based versions.

  • Analyst QuickTake: Impossible Foods has had a favorable year with several noteworthy developments. In August 2024, the company launched its first in-person food service concept and received provisional approval from the European Food Safety Authority (EFSA) for its heme ingredient. Furthermore, in September 2024 , it settled a patent infringement dispute with Motif FoodWorks over the heme protein and took over Motif FoodWorks' heme business.

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