Avatar creation platform Ready Player Me launched PlayerZero, a new consumer avatar collectible platform.

PlayerZero offers an interoperable and fully customizable avatar system. Users can create avatars and customize them with various features, including hairstyles, outfits, accessories, and cosmetics. They can also use these avatars across multiple virtual worlds and games. The platform also integrates digital collectibles, allowing users to evolve and level up their avatars by collecting items.

Ready Player Me states that PlayerZero bridges the gap between isolated ecosystems, enabling users to maintain a consistent digital identity across various platforms. The company also states that the platform addresses the needs of Gen Z consumers who spend significant time online and frequently purchase digital collectibles for their avatars.

Analyst QuickTake: Ready Player Me maintains its leading position in the avatar creation space by introducing significant product updates. The company recently introduced full-body XR avatars that support Meta's Movement SDK, enabling precise body, eye, and facial tracking using Meta Quest devices. Additionally, its new Unity SDK improves character creation capabilities (custom character models and automatic morphing of 3D content onto any character model).