IQVIA, a provider of clinical research services and healthcare intelligence, has launched the IQVIA AI Assistant, a GenAI technology for life sciences customers. The AI Assistant is a conversational text interface that provides immediate analytic insights.

IQVIA AI Assistant offers insights on brand and territory performance, competitive intelligence, and prescription drivers. It is built on IQVIA healthcare-grade AI, which combines high-quality healthcare data with privacy safeguards, validated models for life sciences applications, and expert benchmarking.

The company claims that IQVIA AI Assistant significantly reduces the time required to obtain critical information from hours or days to minutes. It is integrated into multiple IQVIA solutions, including Orchestrated Analytics, ChannelDynamics Verbatim, Market Prognosis, and Clinical Data Analytics Solutions.

Analyst QuickTake: This marks IQVIA's second product update this year. In June 2024 , the company launched One Home For Sites, a new platform that functions as a unified dashboard for the key systems and tasks required for clinical trials. With the launch of its AI Assistant, the company appears to be bolstering its competitive abilities via product innovation.