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GumGum launches advertising platform with Mindset Graph tool
Marketing Automation
Oct 26, 2024
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Marketing Automation

Marketing Automation

Oct 26, 2024

GumGum launches advertising platform with Mindset Graph tool

Product updates

  • AdTech firm GumGum has launched the GumGum Platform, which combines contextual, attention, and creative solutions for digital advertising. It also has a new tool called the Mindset Graph, which aligns consumer interests with advertising goals.

  • The platform consists of three main components: GumGum Contextual uses AI to match ads with relevant content, GumGum Attention tracks viewer engagement with ads in real-time, and GumGum Creative delivers various ad formats, including video and display, without disrupting the user experience.

  • Analyst QuickTake: GumGum is combining its various technologies to create more comprehensive solutions. In October 2024 , it launched a new sports marketing solution, combining the platform and Relo Metrics.

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