Financial Finesse, an employer-sponsored financial coaching provider, has acquired Color, a financial wellness platform focused on supporting employees of color, for an undisclosed amount.
Established in 2020, OfColor provides customized coaching and resources to enhance the financial wellness of employees from underrepresented backgrounds, empowering them to accumulate wealth and attain financial security.
Through the acquisition, Financial Finesse aims to integrate OfColor’s platform and roll out the latter’s content to all its users, which includes those at more than 20,000 companies.
Analyst QuickTake: The acquisition follows a strategic partnership announced in July 2023 , in which Financial Finesse, through its venture arm, invested in OfColor. As part of this collaboration, OfColor also leveraged Financial Finesse's expertise to expand its platform.
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