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M&A
Financial Finesse acquires OfColor for undisclosed amount
Financial Wellness Tools
Oct 30, 2024
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Financial Wellness Tools

Financial Wellness Tools

Oct 30, 2024

Financial Finesse acquires OfColor for undisclosed amount

M&A

  • Financial Finesse, an employer-sponsored financial coaching provider, has acquired Color, a financial wellness platform focused on supporting employees of color, for an undisclosed amount.

  • Established in 2020, OfColor provides customized coaching and resources to enhance the financial wellness of employees from underrepresented backgrounds, empowering them to accumulate wealth and attain financial security.

  • Through the acquisition, Financial Finesse aims to integrate OfColor’s platform and roll out the latter’s content to all its users, which includes those at more than 20,000 companies.

  • Analyst QuickTake: The acquisition follows a strategic partnership announced in July 2023 , in which Financial Finesse, through its venture arm, invested in OfColor. As part of this collaboration, OfColor also leveraged Financial Finesse's expertise to expand its platform.

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