Simbe, a provider of store intelligence solutions, has launched Brand Insights, a platform that provides retailers and their vendor partners with real-time shelf analytics. The platform is available through the Simbe Mobile app and aims to help retailers generate new revenue streams by sharing shelf data with vendors.

The platform provides daily data on SKU-level shelf availability, out-of-stock items, precise item location, restocking needs, and promotion execution. Users can access these insights through reports and dashboard interfaces, which can be used by store category managers, merchandisers, brands, and account managers.