UK supermarket chain Morrisons and Ocado, an online grocer and food logistics group, have announced plans to increase its focus on in-store grocery fulfillment while reassessing its focus on online fulfillment operations.
Under the new partnership, Morrisons will gradually shift from Ocado's Erith fulfillment center to increase volumes at the Midlands fulfillment center and expand its store network using the latter's AI-powered in-store technology. The partnership aims to provide customers full access to Morrisons' Market Street offerings while maintaining service across England, Wales, and Scotland.
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