Benefits management provider Soda Health has secured USD 50 million in an oversubscribed Series B funding led by General Catalyst, with participation from Bruce Broussard (former Humana CEO), Lightspeed Venture Partners, Define Ventures, Qiming Venture Partners US, and SVB Capital. This brings the total funds raised by the company to USD 81 million.
The funding will be used to scale operations, launch new data products, and expand capabilities to new compliance management system (CMS)-compliant benefit categories and gap closure strategies. The company aims to achieve risk-based structures with Medicare Advantage and Medicaid plans and expand CMS-compliant benefit offerings.
As of December 2024, the company's Smart Benefits platform operates across over 50,000 retail locations in the US, including major chains like Kroger, Albertsons, CVS, and Hy-Vee. In 2024, over 33 million seniors rely on Medicare Advantage for USD 131 billion in supplemental benefits and reward dollars.
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