BNPL platform Affirm announced the launch of “Adaptive Checkout”, a personalized payment options service built on top of Affirm’s existing point-of-sale financing product.
Adaptive Checkout integrates with merchant websites and provides additional payment options to customers ranging from four bi-weekly payments to 36 monthly installments. Affirm claims that merchant partners who participated in the beta tests saw customer approvals, conversion rate, and sales volume increase by more than 20%.
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