<ul><li>Balanced, a senior-focused fitness provider, announced that it has launched out of beta. The company was co-founded by Katie Reed and Kelly Froelich, both former engineers at Ro , a telehealth startup.</ul>
The company offers an at-home digital platform featuring online fitness classes, on-demand workouts, evidence-based workouts, and personalized programs. Balanced’s product offerings are conducted by expert trainers and programs are vetted by a physical therapist. The company operates a subscription model charging USD 20 per month and is currently available directly to consumers with plans to offer the product on Medicare Advantage plans.
In 2020, the company raised USD 1.5 million in pre-seed funding from Primary Venture Partners and other angel investors and launched a beta version in independent living communities.
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