ActiveCampaign, a leading customer experience automation (CXA) platform specializing in email marketing automation, introduced a sales automation and engagement platform. The platform is fully integrated with ActiveCampaign’s marketing automation solutions where both sales and marketing teams would be able to make use of the same platform to conduct personalized sales engagements over multiple channels including email, video, and chat.
The new platform has a range of features including the ability to deliver dynamic customer messages, estimate the likelihood of closing a sale, and the ability to track off-site visits. The new platform also extends the number of integrations (870+) supported including Salesforce and Microsoft Dynamics 365.
<ul><li> Analyst QuickTake: With the addition of a sales engagement platform, ActiveCampaign now offers solutions for marketing, sales, and customer service teams. This moves it closer to the service offerings of incumbents in the marketing automation landscape such as those of well-established customer relationship management (CRM) platforms like Hubspot and Sugar CRM.</ul>
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