ArcSpan Media, a B2B customer data platform (CDP) founded in 2020 by experienced AdTech leaders, announced the launch of “Audience Engine,” an omnichannel audience monetization platform purpose-built for publishers.
The platform uses AI to build large audience data sets from first-party data gathered from both onsite and offsite sources, providing granular insights on customer segments.
The firm claims that its platform can expand a firm’s addressable audience by 2–3x while increasing ad engagement by 3–4x.
<ul><li> Analyst QuickTake: ArcSpan Media’s launch of a CDP platform is taking place amidst growing demand for first-party data platforms and ongoing changes to customer data regulations. According to the CDP Institute, CDP platforms recorded an accelerated growth during 1H2021, when the institute reported that 20 new CDP platforms had entered the market over the period.</ul>
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