All Updates

All Updates

icon
Filter
M&A
Magnite acquires Nth Party to enhance audience data capabilities
Marketing Automation
Jan 5, 2022
This week:
Partnerships
Twelve Labs partners with AWS to make videos searchable
Foundation Models
Today
Partnerships
Apple discloses use of AWS GenAI chips at re:Invent 2024 conference
Generative AI Infrastructure
Today
Product updates
AWS launches Automated Reasoning checks to combat AI hallucinations
Generative AI Infrastructure
Today
Partnerships
Allianz Partners and Uber partner to launch vehicle interruption cover for UK drivers
InsurTech: Commercial Lines
Yesterday
Funding
Jove Insurance raises USD 4.4 million in seed funding for product enhancement
InsurTech: Commercial Lines
Yesterday
Funding
Orakl Oncology raises EUR 11 million in seed funding to commercialize products
AI Drug Discovery
Yesterday
FDA approval
Lantern Pharma receives second FDA Fast Track Designation for LP-184 oncology candidate
AI Drug Discovery
Yesterday
Partnerships
AI Proteins partners with BMS to develop novel mini-protein-based therapeutics
AI Drug Discovery
Yesterday
Product updates
Partnerships
SoftServe introduces GenAI drug discovery solution with NVIDIA
AI Drug Discovery
Yesterday
Funding
Maze Therapeutics raises USD 115 million in Series D funding to develop pipeline programs
Precision Medicine
Yesterday
Marketing Automation

Marketing Automation

Jan 5, 2022

Magnite acquires Nth Party to enhance audience data capabilities

M&A

  • Magnite, the world's largest independent Sell-Side ad platform (SSP) acquired Nth Party, a data privacy startup for an undisclosed amount.

  • Using Nth Party’s cryptographic technology, users are able to securely share customer data and perform analytics without the need to decrypt it. Magnite believes that the acquisition would enhance the capabilities of its audience identity solutions for ad sellers on its platform.

  • Nth Party’s team of seven employees, which includes five engineers, will be absorbed into the 500+ Magnite team.  

  • Analyst QuickTake: Magnite’s acquisition strengthens its first-party audience data solutions, which are increasingly becoming valuable given the challenges brought because of data depreciation and changes to privacy regulations. The acquisition would help it to leverage its existing data partnerships further, ones such as Salesforce, Adobe, Oracle, and LiveRamp.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.