Ethos, a digital life insurance provider that offers personalized term life insurance and whole life insurance, has acquired Tomorrow, a digital wills and estate-planning startup, for an undisclosed amount.
Founded in 2016, Tomorrow offers a platform that enables individuals to set up digital wills and trusts, which include legal wills, trust-based estate plans, and life insurance products. The platform also provides users with additional tools such as options to set up power of attorney, medical consent, and healthcare directives. To date, the company has amassed a user base of over 600,000.
Through the acquisition, Ethos intends to offer its own life insurance policies via Tomorrow’s app, which the company plans to roll out by mid-2022.