<div>
  <ul>
    <li>
      <p>
        Atrium, a sales intelligence platform, raised USD 20 million in a Series A funding round led by Craft Ventures with participation from Bonfire Ventures, Bullpen Capital, and Charles River Ventures. This brings the company&rsquo;s total funding to USD 33.5 million.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        The company intends to use the funds to expand its product development team and deliver innovative products.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        Atrium also announced the launch of its new Automated Insights Engine, a sales tool that analyzes sales rep performance based on its KPI metrics and provides recommendations. It also reported that it tripled revenue over the past year and has a Net Promoter Score (NPS) of 75.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.prnewswire.com/news-releases/atrium-raises-20m-to-bring-data-driven-sales-management-to-the-masses-301468652.html">
      Press release&nbsp;
    </a>
  </p>
  <p>
    <a href="https://www.finsmes.com/2022/01/atrium-raises-20m-in-series-a-funding.html">
      FinSMEs
    </a>
  </p>
</div>


Sales Engagement Platforms

Atrium raises USD 20 million in Series A funding

PROMINENT_CATEGORY

<div>
 <p>Highspot has brought in advanced AI-based coaching through Highspot Copilot. This provides personalized coaching, relays knowledge, and offers actionable insights on a large scale within the sales enablement platform. In addition to this, the release also features improvements to content personalization and analytics, allowing sales teams to increase revenue growth with better efficiency and effectiveness.</p>
</div>

Highspot uses AI-driven coaching at scale to drive sales enablement

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 <p>Conversica has launched a new two-way AI conversations solution for marketing automation platforms (MAPs). This development integrates real-time, AI-powered dialogues into key marketing activities. It allows marketers to initiate highly personalized, human-like conversations within platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub, and Microsoft Dynamics 365 Marketing.</p> 
</div>

Conversica introduces two-way AI conversations to drive marketing automation

INCUMBENTS_PRESENT

<div>
 <p>Mediafly has collaborated with SugarCRM to introduce a new product, "Mediafly for Sugar". This is a sales enhancement and content management system that works in tandem with SugarCRM's AI-powered sales automation platform. The solution provides customer-facing teams with necessary content and analytics, enabling them to offer engaging, personalized, and interactive purchasing experiences. This is expected to significantly boost sales performance.</p>
</div>

Mediafly and SugarCRM partner to transform sales enablement with an integrated content management solution

<div>
 <p>Industry expert and ex-chief product officer at Microsoft, Linda Simovic, has been appointed as EVP and chief product officer at People.ai. This move is intended to bolster product innovation, marketing, and corporate strategy. A key area of focus will be the enhancement of the SalesAI platform, equipping go-to-market teams with extensive data-driven insights and generative AI features. </p>
</div>

People.ai appoints Linda Simovic as EVP and chief product officer

<div>
 <p>Salesfloor has launched Maestro AI, an artificial intelligence associate meant for autonomous dialogues in digital commerce. The associate, which uses natural conversations and visual browsing, seeks to revamp the online shopping experience by offering personalized help, highly customized suggestions, and dynamic product browsing features.</p>
</div>

Salesfloor launches Maestro AI to transform digital commerce with real-world conversational AI

<div>
 <p>Salesforce introduced Einstein Copilot, a new artificial intelligence (AI) assistant developed explicitly for Customer Relationship Management (CRM). The tool can generate responses, summarise content, understand conversations, help in task automation, and carry out multi-step strategies straight from the CRM application.</p>
</div>

Salesforce launches Einstein Copilot to revolutionize CRM

<div>
 <p>Totango, a customer success platform, has decided to merge with Catalyst. This collaboration aims to converge Totango's high-level features with Catalyst's AI abilities and interface. The objective is to form a widely-inclusive customer success platform. Both enterprises will function independently for the time being. Plans are also there for the joint company to go public shortly.</p>
 
</div>

Totango and Catalyst merge to create comprehensive customer success platform

<div>
 <p>Evergrowth secured USD 2.2 million in pre-seed funding from Impellent Ventures and Practica Capital. The funds will be used to transform the company into a scalable SaaS solution, expand its global presence with a new office in New York City, and boost its platform sales and engineering teams.</p>
</div>

Evergrowth raises USD 2.2 million in pre-seed funding round to expand business

<div>
 <p>Salesloft has acquired <a href="https://sp-edge.com/companies/523166"> Drift, </a> a conversational B2B marketing platform. The acquisition aims to combine AI capabilities of both companies to enhance customer journey orchestration tools for B2B sales teams. Salesloft plans to utilize AI-powered features like Drift Engage, Site Concierge, Bionic Chatbot, and Rhythm to improve sales productivity and streamline workflows. With around 6,000 customers and global operations, the merged company aims to offer enhanced AI-powered solutions for better conversational marketing and customer engagement.</p>
</div>

Salesloft acquires Drift to improve customer journey tools for B2B sales teams

<div>
 <p>Attentive secured USD 7 million in Series A funding led by Vertex Ventures Southeast Asia and India. The funds will be directed towards further product development, strengthening sales, marketing, and enhancing customer success initiatives.</p>
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All Updates