• Taboola, an AI-powered marketing content discovery platform, introduced “Homepage For You,” a tool for automating and personalizing ads curated on a publisher’s homepage. 

• The new tool, which is powered by AI that leverages data from Taboola’s 500 million daily active users, is being beta tested by publishers drawn from Taboola’s network of 9,000+ publishers. 

• Publishers claim that the new tool results in a 30%–50% increase in the click-through rate (CTR) for homepage views. 

<ul><li> Analyst QuickTake: The introduction of ad personalization tools such as “Homepage for You” reflects the growing interest in creating personalized consumer experiences, as highlighted in our recent insight where ad personalization tools were amongst the top three in terms of fundraising activities in 2021. This new tool is likely to complement Taboola’s new ad bidding service , which it launched in partnership with Microsoft, which enables publishers to better position their content for potential users.</ul>